Sarracenia are carnivorous pitcher plants that attract insects by mimicking flowers. Insects land on sugar-exuding glands called extrafloral nectaries. This is strongest near the pitcher opening, which is a dangerous place for incoming insects! They land on either the pitcher lip or lid - both brightly coloured. The insects are then tempted to venture inside where they are devoured by the plant! The pink flushed trumpets on this particular variety with therefore eat flies!